The CragBaby

I recently posted about Lauren Yant’s startup, Ruthie Pearl . This year she has a booth at the Farmer’s Market and due to her presence there was picked up by the Daily Style on Dooce.com . Superb! And now she is all sold out on bags and quickly sewing more. Ha ha… congrats!

If you haven’t yet, you should check out her site and try to secure an order before she sells out again. =)

A fellow SLC climber and friend, Lauren Yant, has started her own business, Ruthie Pearl , selling fashionable, earth-friendly shopping bags and gift bags. Lauren is highly earth conscience and taken her activism to the next level by creating quality products with low impact, while offsetting all business energy consumption through wind power credits, reducing and recycling wastes, and educating others on global impact and how they can have a positive influence.

She was recently quoted:

"A lot of people think that environmentalism is a political movement, but it really isn’t -climate change is something that affects us all. People in my generation look at our grandparents who thought nothing was wrong with smoking and think they were crazy. I think that’s the same way that our grandchildren will look at us."

"They’ll wonder, ‘What were they thinking?’ If there’s anything that I hope people learn from what I’m doing, it’s that anyone can make small changes to help the world become a better place - and you can even look cute doing it. I simply hope that people start taking small steps to make smarter decisions for a better tomorrow."

The current selection of bags can be seen on the site and at the upcoming Farmer’s Market . Lauren has offered a 20% discount for any of the CragBaby readers. Just enter CRAGBABY as the discount code at the time of checkout. And then of course let me know which bag you purchased, as I am still trying to decide…. =)